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History Of Pillow Pet
Before buying a pillow pet, I bet you are curious about the history behind. Here's an excerpt from
WikiPedia:
[ Pillow Pets were thought up in 2003, by Jennifer Telfer, who was living in San Diego, California
with her husband, Clint, and two sons. Telfer stated in an interview with CNBC that the fact that his oldest
son, then 7, would flatten one of his stuffed animals out like a pillow inspired her idea of making stuffed
toys functional: "There was one particular animal that he liked to sleep with. And he slept with it so much
that he started to flatten it out, and that's where I came with the concept that 'What if we can make stuffed
animals functional?'" So, she decided on a combination of a pillow and a stuffed animal to have the concept
for the toys. She and her husband proposed a meeting with a plush manufacturer at a tradeshow in Las Vegas,
and decided to wholesale the pets themselves through their company, CJ Products (CJ being a combination of
their first initials). The Telfers were on their way to developing the products.
The first Pillow Pet stuffed animal was "Snuggly Puppy." In the holiday season, Telfer first sold Pillow Pets
at mall kiosks, but not all of them were sold. Telfer said in the same interview:
"Every single parent would walk up, and their kids would love them.
They'd say, 'No, it's just another stuffed animal.'
Because they didn't know that it opened up to a pillow."
However, she started selling at home shows a few weeks later, and almost sold out. She then discovered that
if she kept selling the pets past Christmas, Pillow Pets would continue its reputation as a successful product.
She ordered a container of 7,000 Pillow Pets, now in six different animal varieties, and sold all of
the pillows in three months. By the end of 2003, CJ Products earned $300,000 in gross sales.
In 2009, the stuffed toys gained more success via television advertising, with commercials airing on
children's cable channels such as Nickelodeon, and family-oriented networks such as Travel Channel.
These commercials made use of the Pillow Pets slogan, "It's a pillow, it's a pet, it's a Pillow Pet,"
as a short jingle. Thanks in part to the ads, CJ Products recalled gross sales of $7,000,000 at the end of the
year. ]
Pillow Pet Awarded For Beeing A Child-Friendly Product To Buy!
- Year 2009 - iParenting Media awarded Pillow Pets their iParenting Media Award
- Year 2009 - Dr. Toy Best Products Award bestowed by Stevanne Auerbach, Ph.D
- Year 2009 - Armin Brott of Mr. Dad awarded Pillow Pet the Mr. Dad Seal of Approval for Father's Day
- Year 2010 - Pillow Pet featured among the 'Hot Toy' list of Toys R Us
Buy Snuggly Puppy Pillow Pet - The First Pillow Pet Created!
Snuggly Puppy was the first pillow pet stuffed animal to be created by Jennifer. It's still very much unique on its own and very much liked by kids.
For only $19.99, get the original Snuggly Puppy Plush Pillow. Hurry before it gets out of stock! (Limited amount)
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